Monday, October 26, 2009

Reindeer Sweaters and Horn Tooting

Guess what is just around the corner.  Is it a bird?  Is it a plane?  Is it a really big and scary shopping monster?

Yes, it is true, November starts the beginning of frenzied holiday shopping.  They say the Monday after Thanksgiving is "Cyber Monday" as the volume of online sales spikes, but who really wants to wait that long?

Starting next week people will begin to focus attention on the gifts they will give others this season.  They will make a list, check it twice, and strain their memories to make sure everyone gets a new and exciting present.  Stores will be searched, wallets will be opened, and purchases will be made.

The difference this year is the economy.  It is the big elephant in the room which has every retailer and financial analyst worried sick.  Will consumer confidence be enough to drive the largest revenue season of the year?

Many people reading this blog will wonder why I am bringing up this topic.  I am in fact a retailer who would love to have your business.  I bring it up so we may have a discussion about why practical and thoughtful gifts will be more valuable this year than ever.

No one needs another reindeer sweater.  It is true, admit it.  If you have one, it is timeless and does not need to be replaced.  If you don't have are probably relieved.  Yet every year we receive gifts from friends and relatives which have no functional purpose.  We smile and thank them, all the while wondering what we will do with such an item.

Prepared Binder - Home Edition is a different type of gift.  

You guessed it, it is time to toot my own horn.  I have spent many hours talking with people from all over the country about Prepared Binder.  I have heard stories of disaster and heartache.  I have heard stories of death and evacuation.  I have also heard stories of peace and restoration.

The difference between an emergency and a crisis is the preparation.  Bad things happen, and they always will.  Prepared Binder was designed to walk you through the paperwork preparation for those emergencies.

Giving the gift of organized preparation is one of the kindest things you can do.  I have heard from many people, (too numerous to count) that they always wanted to get organized, they just didn't know how to start. They tell me they know they need to, but feel overwhelmed.  Prepared Binder - Home Edition jump starts that effort in a practical and easy to use format.

So enough horn tooting for now. Prepared Binder is a thoughtful and practical gift in a time where fluff and extravagant may feel awkward.

Use this season to show family you care with the gift of organized peace of mind. Emergencies happen.  Get organized and be prepared.

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